R shows your start of each chapte e th at am gr dia A process.
New, longer examples within the chapters show you how firms and other organ ma nu fac tur ers, retailers, service isations actually apply the principles of marke achieve their objectives ting planning to.
Nts in marketing, includ as Twitter, YouTube an ing social media sites d Facebook, mobile ma such rketing, greenwashing metrics, ensure you are and marketing up to date with contem porary tools and trend s. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation.
